About ME
Vivian Cortez
| MS Psychology |
| Certified Life Coach | Certified K-12 Counselor |
I've always believed that transformation isn't bound by age, timing, or circumstance. Growth can begin at any moment, whether you're navigating a fresh start or rising after a fall. LUCA Life Coaching was created as a space to support that process, offering guidance that honors your path and meets you where you are.
​​​​​​​For as long as I can remember, I've held onto one powerful belief: it's never too late, or too early, to become the person you're meant to be. There's no fixed timeline for transformation and no single path to fulfillment. Whether you're standing at the edge of a new beginning or picking up the pieces after a setback, you have the freedom to choose your direction and the strength to start again.
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Hi, I'm Vivian, a School Counselor, Life Coach, and Psychology Professional with a Master's from Grand Canyon University.
My passion is helping people move forward with purpose by recognizing their ability to grow, evolve, and step into their full potential. With a foundation in evidence-based psychological principles and years of experience in both academic and personal growth, I support teens and adults in navigating life's challenges with clarity, confidence, and a renewed sense of direction.
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My coaching style is transparent, heart-forward, and empowering. Whether we're exploring life goals, emotional resilience, mindset shifts, or relationship dynamics, I create a space where you can feel safe, supported, and motivated to grow.
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I believe that success stems from learning and growing through both the good and the challenging times. I've reinvented myself many times, so I know firsthand what it means to start again. That's why I'd love to share that journey with you; not just the tools and insights I've gained, but also my personal story of growth, healing, and transformation. I believe everyone deserves that same freedom: the freedom to begin again, to grow, and to find strength in every chapter of their journey.
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LUCA isn't just about the time we spend together in session; it's about ongoing support that continues between sessions. I stay connected through check-ins, shared exercises, and open lines of communication. My clients know they can reach out, whether by text or phone, whenever they need support or encouragement. Because real growth doesn't just happen in sessions; it happens in everyday moments, and I'm here to help you make the most of them.
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Let's begin.
LUCA Life Coaching is powered by the original inspiration: Luca
LUCA Life Coaching was born from a deeply personal place. My grandson, Luca, was a bright light with boundless potential, taken far too soon by cancer. Though he didn't get the chance to grow into all he could have been, his smile, spirit, and strength live on in everything I do. He reminds me daily that life is precious, purpose matters, and that none of us should wait to become who we are truly meant to be. His legacy inspires me to live fully, love deeply, and help others step boldly into their potential.
Luca was such a happy baby, even during chemotherapy. He loved to babble, as if holding a whole conversation. When he looked at you… really looked at you, it filled your soul with awe. I genuinely believe that was possible because he only ever knew love. You could see it in his eyes; he felt safe, seen, and completely cherished. That is a reflection of his parents.
At the time of Luca's diagnosis, my son and daughter-in-law had just started a business. The weight of that, combined with the devastation of his illness and the responsibilities of raising their toddler, was more than any heart should have to carry. And yet, they were extraordinary. They were each other's stronghold. Through their love, their unity, and their unwavering presence, Luca only ever knew what it meant to be safe, seen, cherished… loved.
One of my favorite things about Luca is something I saw repeatedly in the videos my daughter-in-law took. The way he looked at her, he radiated in the light of her love. It was intense, pure, and unforgettable. He shined because he was known and adored so completely.
I will live my life knowing that my grandson only ever knew love. And I will find him in all that this life still has to give, until I am in his presence again, looking into those eyes and that smile that captured our hearts.
LUCA Life Coaching is named in his honor, a way to carry forward the light he still shines in our hearts. To extend that light beyond coaching, LUCA sponsors a local school scholarship: The Luca Award of Endless Potential. It is both a reflection of his spirit and a reminder that every life holds extraordinary promise.
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why the jellyfish?
As a family, the jellyfish was a symbol chosen to represent Luca's spirit: radiant, resilient, and beautifully unforgettable.
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The jellyfish symbolizes so much of what LUCA represents and so much of who my grandson, Luca, was: a quiet strength, gentle resilience, and an unmistakable presence. Jellyfish move with grace and purpose, carried by the current but never lost to it. They're luminous, peaceful, and deeply connected to their environment, just like Luca, who brought light and calm wherever he went.
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Some jellyfish, like the Turritopsis dohrnii, are biologically capable of living forever. This rare and wondrous trait feels symbolic of Luca's spirit, a presence that, while no longer here physically, continues to live on in everything I do, in everyone he touched, and in the purpose this work now carries.
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Choosing the jellyfish as my logo is my way of honoring Luca's light: one that can't be dimmed by time or loss. Through LUCA Life Coaching and the Luca Award of Endless Potential, his legacy continues to ripple outward, touching lives and reminding others that transformation is a lifelong process.​​​​​
26-Year-Old Female
Working with Vivian changed my life for the better. I used to feel like I wasn’t good enough and had trouble believing in myself to reach my goals. Vivian’s caring and down-to-earth style helped me realize my real value, let go of old negative beliefs, and be true to who I am. Now, I feel more confident, clear about what I want, and kinder to myself. I no longer need others approval to feel good about myself. Vivian genuinely understands and encourages you, helping you become the best version of yourself. If you’re feeling lost or like no one gets what you're going through, LUCA Life Coaching can really help. Vivian helped me find myself, and I’m so thankful.
21-Year-Old Male
Vivian is the best coach out there. She'll help you feel confident and happier. Her coaching has helped me elevate and give myself the life I want.
28 & 30-Year-Old Couple
Never have we ever met someone so easy to talk to about our sex life. She made us feel comfortable, and her personality helped us both open up, not just with her but with each other, without feeling weird or embarrassed. She gives you a feel of someone you've known forever. Because of her, we’ve grown closer, both intimacy-wise and in other ways too. Even though we started seeing Vivian mainly for help with intimacy, her advice and support ended up helping us in many other areas, not just as a couple but as individuals as well.
Teen
Before coaching with Vivian, I was messing up at school and At Home too. I was acting like another person for my friends, arguing with my parents, and honestly, I didn’t even know why. I felt like I was just pretending all the time and i didn't get why. Vivian didn’t try to "fix" me or tell me what to do. She actually listened. She helped me figure out why I was trying so hard to be someone I wasn’t, and slowly, I started to see that I didn’t have to keep doing that. She helped me understand that I was more than the lieS and I started seeing the present and my future differently. Now, I’m not perfect but I’m finally being me. I’ve started rebuilding trust with my family, I’m doing better in school, and I’m not so caught up in trying to be who I think people want me to be. I’ve found confidence in who I am and I’m proud of that.
Mother of Client
I want to express my deep appreciation to Vivian for the amazing support and guidance she has given through Luca Life Coaching. Working with Vivian has been a pivotal experience for my son. Before starting his coaching journey, he had trouble finding direction, making healthy choices, and believing in himself. Vivian approached him with compassion, understanding, and the right mix of encouragement and accountability. From the very start, she went the extra mile by fitting us in quickly when we needed help the most. She even came to our home to make things more comfortable and private. That flexibility and thoughtfulness made a significant difference and helped build trust right away. With her insight and steady guidance, my son has begun to change his mindset and take real steps toward a more positive and meaningful life. He is now more self-aware, motivated, and confident in his ability to face challenges. Vivian helped him discover strengths he didn’t know he had and showed him tools he could easily use in daily life. As a parent, it is incredibly reassuring to know your child has someone in their corner who truly cares and knows how to help them grow. Vivian has made a lasting impact on our family, and we are very thankful for her role in guiding our son toward a better, healthier path.